The Milan and Paris fashion weeks have concluded. We, journalists of “Paese Roma” had the pleasure and honor of meeting one of its protagonists: a fashion show organizer, Paolo Distasio. We interviewed him for you.
Paolo, you’re a fashion event organizer. How did you start this activity?
I started it twelve years ago organizing small events at “Just Cavalli”, a very famous club in Milan and beyond. Over time, I grew and expanded, going from one model to twenty, from one fashion designer to seven or eight. I also established strong collaborations with foreign fashion agencies in Paris and London. I have friends who organize events all over the world. Combining all these resources, growth was inspiring and exciting because my personal growth led to the team’s one and vice versa.
What are the fashion weeks you usually participate in?
I organize the fashion weeks in Milan, Paris, and London. I’m always there in person. Through my collaborators, I also participate in organizing the New York fashion week. These are, as it is well known, the biggest international fashion weeks, the so-called Big Four.
What criteria do you use to choose collections and designers for collaborations?
Rather than having eight Italian designers at my fashion event, I prefer to take a few from various countries. The designers I choose represent all age groups. My shows are always a beautiful mix of cultures, philosophies, and ways of life. My interest in creating a multi-ethnic fashion has led me to become very inclusive.
Do you also select models or leave that task to others?
Yes, I do select models, especially for young designers who don’t have any yet. I have a rich database of models I use for shows, fairs, and conferences.
How do you identify sponsors for fashion events?
A sponsor of a fashion show should be close to the fashion world or event organization. My sponsors are often producers of makeup, creams, and hair products. I also keep an eye on catering because good food is essential for a well-organized event.
Are you satisfied with the results of the latest Milan and Paris fashion weeks?
I’m completely satisfied.
Which collections you presented on Europe’s most important runways were most appreciated?
I heard lots of applause after the kids’ shows. The collections focused on dreams, fairy tales, and fantasy were also very popular. I suppose it is the outcome of an the immense fashion design work behind such a show.
You’ve dedicated a lot of space to children’s fashion in your recent shows. What future do you see for kids’ fashion?
Kids’ fashion is taking off and becoming more and more prominent. Moms are happy to spend on growing their kids involving them in an interesting experience that’s creative, recreational, and educational at the same time.
How do you conceive the idea of inclusive fashion? Is it a goal, a reality, or just a trend that might disappear?
I’m convinced that the future of fashion is inclusion. The “Size 36 Rule” is already gone, and curvy models are now present even at the most important shows. I’m happy about that because now any beautiful woman whose size is 42 or 44 can choose the dress she saw on the runway, buy it and wear it.
What are your goals for 2026?
I aim for further expansion. My goals for the near future are to broaden my horizons and increase the number of cities and countries where I organize my fashion events.
We thank Paolo Distasio for the interview and our readers for following Paese Roma.
Please fllow also Paolo Distasio and his B20 Events at Instagram:
@B20Events
Olga Matsyna
